During his opening keynote address at the CA Technologies APJ Media & Analysts Summit, Arredondo noted that surviving in the application economy will be a challenge.

From paying bills to monitoring health patterns to booking movie tickets, almost everything is now at your fingertips. Today, ever-evolving apps are enabling transactions seamlessly and have become the main point of customer contact for many businesses. This digital world is what CA refers to as the application economy.

Highlighting the prevalence of the application economy worldwide especially across APJ, Arredondo outlined how organizations should focus on matching the pace of innovation with the pace of disruption, and capitalize on the opportunities to transform and grow during challenging times.

Seizing opportunities amid challenges in APJ

While economic uncertainties are widely expected to persist through 2016, there are some bright spots in APJ which cannot be overlooked. Arredondo pointed out how the region will likely continue to be the global growth leader, having more than half the world’s population with strong youth demographics.

“Today’s digital world is shaped by a confluence of revolutionary technologies like cloud, mobility, big data and Internet of Things, which are making the future even more exciting. There is increasingly more awareness about the urgency to embrace digital transformation. Placing it firmly on the agenda of governments and business leaders, to help enable them transform and grow in a world adjusting to new realities,” said Arredondo.

In the current complex business scenario, organizations need to be agile, innovative and operationally sound. These were among the key attributes highlighted at the summit that will enable organizations to incubate ideas fast; being able to be the first to go to market with new products and services; and scale their operations easily when their businesses grow.

“Disruptors are not all about new companies and start-ups. Disruptions can happen with companies looking for new ways to increase productivity,” he added.

“The digital evolution is already happening, and history has taught us that it is critical for companies to catch and successfully ride the next innovation wave, or risk being left behind especially as the window of opportunity to surf this wave gets shorter. Industries that once enjoyed decades of market dominance have needed to adapt or die,” he added.

Telecomasia.net