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Mobile accounted for half of e-commerce in Q3

17-10-2015 | Global Updates
Mobile commerce grew to account for up to 50% of online transactions in Q3 this year, according to results from a mobile payments tracker.

The UK continued to be the leading market on the Adyen platform, with 46.9% of online transactions taking place on mobile, up from 44.8% last quarter. In other key markets, Spain and the Netherlands recorded 32% of online payments on mobile, followed by the US with 27%, Germany with 25%, and France with 23%.

For the ninth straight quarter, smartphone transactions grew their share of mobile payments when compared to tablets. The current smartphone versus tablet share of mobile payments now stands at 66% versus 34%. This compares with 64% versus 36% in Q2 and 61.8% versus 38.2% in Q1. Even among retailers who historically have seen a relatively high percentage of online purchases come from tablets, the percentage of tablet purchases declined two percent quarter-over-quarter, and now represent only 3% more of total online purchases when compared to smartphones.

Telecomasia.net