Following the successful launch of PCCW Media's OTT video service, Viu, across multiple markets in Asia, MOOV's debut in Vietnam is a landmark development in the Asian OTT landscape.

MOOV in Vietnam features a localised user interface and customisable playlists with the latest local and international content. Recent research conducted by MOOV has shown local music is the predominant choice in Vietnam – as 92% of respondents usually listen to Vietnamese songs. Through signing deals with over 150 content providers in Vietnam, MOOV offers a comprehensive local music collection, encompassing content from individual artistes including Son Tung, Noo Phuoc Thinh, Toc Tien, 365 Da Band, Dong Nhi, Suboi, and more. Other features include an extensive library of the latest K-pop, reflecting the phenomenon in Asia where Korean songs are adored by youngsters, as well as music and video content from US, UK, and other countries.

Ms. Janice Lee, Managing Director of PCCW Media, said, "MOOV's debut in Vietnam is a further step in PCCW Media's strategy in expanding its digital media services in the regional entertainment industry. With a compelling music offering of local relevance at an affordable subscription fee, and a superior user-experience, MOOV is well-poised to succeed with our distinctive value proposition to deliver quality, authorised content." 

MOOV is currently the first and only overseas digital music service provider to partner withVietnam's telecommunications service provider, Vietnamobile. From now on, Vietnamobile 3G subscribers will be able to enjoy MOOV service with free data.

Ms. Elizabete Fong, General Director of Vietnamobile JSC, said, "Vietnamobile is committed to improving the quality of life of Vietnamese consumers through our extensive national distribution network, best value pricing and consumer-centric customer service. Our partnership with MOOV is a testament to our commitment by bringing unparalleled music experience to local mobile users. Through this partnership, Vietnamobile subscribers will not only enjoy our superb mobile services, but also quality legal music content from local artistes and around the world."

Tackling illegal downloads with exquisite lifestyle offers

In addition to enabling subscribers to enjoy quality music entertainment anytime, anywhere, MOOV also rewards consumers' support to legal music usage by bringing exclusive benefits, privileges and discounts at selected cafes and restaurants, karaoke bars and retailer outlets inHanoi and Ho Chi Minh City.

Ms. Lee added, "Piracy and illegal downloading of music and video content have been a threat to the Asian music ecosystem. By bundling attractive value-added offers with quality, authorised content at an affordable price, we aim to encourage and reward more music fans to consume authorised content, which helps to accelerate the growth of a robust music ecosystem inVietnam. By working closely with Vietnamobile, local content providers, artistes and merchant partners, MOOV is bringing more than music, but a lifestyle, to Vietnam."

Riding on the irresistible K-pop trend and international hits

Through long standing direct partnerships with Korean music labels and content providers such as LOEN Entertainment, CJ E&M, KT Music, Bugs!, RIAK, Music & New, Fluxus Music, KMTV, Luminant, Poclanos, and KONGG Music, MOOV not only satisfies the craving of K-pop fans with the largest collection of the latest K-pop music and video content in Vietnam, but also offers translation of Korean lyrics into Vietnamese for the top 1,000 K-pop songs. Users can also choose from a wide selection of the latest music from singers around the world provided by international music labels.

Mr. Hoekyun Ahn, Executive Vice President, Office of Corporate Culture, LOEN Entertainment, said, "We have witnessed the exponential growth of K-pop in Asia with MOOV. Vietnam has always been one of our key strategic markets and we are thrilled to partner with MOOV to bring quality music content to K-pop fans in Vietnam. We will continue to work with MOOV to identify innovative ways to bring more localised quality music and video content to Vietnam and other parts of Asia."

Mr. Ariel Fung, Managing Director, Hong Kong & Vietnam, Executive Vice President, Marketing,Asia, Sony Music Entertainment, said, "We are eager to bring music and video content by over 15,000 artistes from around the world to Vietnam along with MOOV. Vietnam is a key market in the region and we see significant opportunities here and are especially keen to partner with MOOV to promote local music and talent to support the growth of the local music ecosystem."

Fuelling an immersive O2O music experience

More than just an online music platform, MOOV from this month onwards is planning to bring around 40 exclusive music gigs to universities in Vietnam. Aiming to bring an engaging experience to music fans, these music shows will feature a variety of genres with distinctive local flavours customised for local tastes.

Ms. Lee added, "Through MOOV's immersive music experience, we hope to seamlessly weave music into Vietnam's everyday life, from the moment you wake up to the second you drift to sleep."

The MOOV app is available for download via App Store for iOS devices and Google Play Store for Android devices in Vietnam.

- Source: Mobile Commerce Insider -