Buzzmetrics Social Listening has analyzed the actual comments made by users on social media related to the experience and evaluation of 4G networks over the last six months (01/11/2016 - 30 / 04/2017) to give telecom brands the most overview from the consumer side of the service.

A survey has shown that from 11/2016 to 04/2017, Viettel is the most recognized telecommunication brand on social media when social users discuss about 4G key word. The enormous amount of Viettel articles and topics on forums are the results of strong PR activities for 4G included launching 4G events officially in 63 cities and provinces; livestreaming from famous celebrities; The "Peak Connect" photo contest on Facebook; free 4G SIMCARD exchange; free 10GB for the first 4G experience.

Meanwhile, Vinaphone and Mobifone, who are the main competitors, are still in the testing phase and implementing 4G at some big cities; their main activities are changing 4G SIM card free for their subscribers.

4G Viettel is the hottest topic on Vietnam’s social media

What do users talk about 4G on social media?

According to Buzzmetrics analysis, based on the real discussion opinion of Vietnam end users about 4G services, there are four main topics on social media: 25% of the discussion revolved the consideration of using 4G services, 8% of the respondents shared that they would not use 4G services, subscribes had positive and satisfied feedback about 4G quality were accounted for 8%; and up to 35% of the discussion of users are dissatisfied about 4G after experiencing.

Additionally, the hottest topic is “How to switch to 4G SIM card”. In the process of learning how to use 4G networks, the way to switch to sim 4G is the topic of most interest on social media, which was accounted for 13% of the discussion; The users mainly ask where do they can change sim 4G? How much they have to pay for changing the sim? What are the requirements for sim card exchange?

The attitude of subscribes of when using the 4G services of the biggest Vietnam’s Telecom brands:

­        Viettel: The speed of transmission/ access is the point that receives the most positive feedback from users on social media. Besides that, the discussions reflected the good coverage; stable network and reasonable 4G charges. But the operator still get some complaints from users about the less flexibility of the 4G package.

­        Mobifone: high speed of connection is also the point to get the most positive feedback from users. Free 4G sim change and maintain the incentives from the old sim are the points to receive positive comments from social communicators. However, Mobifone is still experimenting quality and expanding 4G coverage in some major cities. So, some users commented on MobiFone's slow 4G coverage and s transmission speed in some regions.

­        Vinaphone: high speed of accessing and reasonable tariffs are two points to help Vinaphone receive positive comments on 4G network. However, Vinaphone's 4G network is gotten some negative discussion on slower 4G coverage and low speed in rush hours.