VIETTEL RETAINS TITLE OF VIETNAM'S MOST VALUABLE BRAND FOR 7 CONSECUTIVE YEARS
Brand Finance, the world's leading brand valuation company, in collaboration with brand consulting unit - Mibrand Vietnam JSC. officially announced the list of Top 50 Most Valuable Brands in Vietnam 2022.
"In Eastern countries, Western brands are still at the top of the list of Most Valuable Brands. But in Vietnam, that's not the case, the top brands are Vietnamese" said Alex Haigh - Director Managing of Brand Finance Asia Pacific.
Vietnamese national brands recorded record growth during the Covid-19 pandemic. In the period 2019 - 2022, Vietnam grew by 74% and was the market with the strongest growth.
In 2022, the total brand value in the Top 50 Vietnamese brands grew by 36%, much higher than in other countries in the region.
Viettel occupies the first position in the Top 10 most valuable enterprises in Vietnam
According to published data, Telecommunications is the most valuable field, the top 4 telecommunications brands in Vietnam have a total value of $13.136B and become the field that contributes the most value to the rankings in Vietnam. Male. Next is the banking industry with $8.504B in brand value with 12 brands, and third is the food industry with $3.460B with 7 brands.
Among telecommunications businesses, Viettel Group is valued at $8.8B USD with a growth rate of 44.5% and is the most valuable brand in Vietnam for the fourth consecutive year.
Viettel representative receives the certificate from the organizer
Mr. Alex Haigh commented that, despite the pandemic, Vietnam has maintained its economic stability, and currently has a rapidly growing and increasingly diversified market. However, to continue to grow in brand value and help the country move from product orientation to marketing and brand orientation, Vietnamese brands need to be open to change, responsive, and diverse. and become more transparent to all stakeholders.
According to research by Brand Finance, 20% of the business value belongs to the brand value and it is made up of many factors and resources of the business. However, branding takes time and consistency in development will increase brand value.